How to Promote Your Band Via Google

Do a Google search and you’ll find dozens of articles and guides offering tips about how to promote music online, but very few show you how to use the power of search engines to attract visitors to your site.

We’re not going to teach you everything you need to know about promoting your band, but we CAN show you how to get to #1 in Google. You can advertise your band or you can let the search engines do it for you, which is kind of like band promotion in reverse… helping people find you based on what they’re already looking for.

So how does this kind of online music promotion work?

It starts with doing Keyword Research to find out what people are searching for, adding the keyword phrases you find to your website, then getting as many links as possible to your site.

This last step is SUPER important as most people put links on their band name, which only helps if people already know who you are. It doesn’t help for people looking for your style of music and that’s what you want… new fans to discover you through the web!

This is one of the best ways to promote music online because it responds to what people are already searching for, instead of trying to convince them of something, in the manner of traditional advertising.

If this process sounds confusing at first, don’t worry, we’ll walk you through the whole process.

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Share Your Band Promotion Tips

If you’d like to share tips with other Cre8tives users, such as other techniques and websites to promote your music, you can post a comment below. We know we haven’t answered every question about how to promote a band, so please share your tips with others below.